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Strategic Alignment

At Girl Scouts, we're all about unleashing the power of every G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader) to help make the world a better place. To ensure our competitive advantage as a champion for girls,  our council  maintains a three-year strategic planning and alignment cycle with the goals of:


Aligning local efforts to the national Girl Scout Movement strategic priorities


Identifying and elevating local and council-specific strategic priorities and outcomes that will best serve Girl Scouts in central and eastern North Carolina



Developing and implementing strategic initiatives  to achieve our key priorities and ensure the legacy and power of a Girl Scout Leadership Experience remains strong and impactful for generations to come

This past year,  girls, volunteers, board members, and staff from across our council came together to envision the future of Girl Scouting in North Carolina and determine key outcomes and priorities for delivering the best experience possible for our Girl Scouts.

As a result of this work, six key priorities emerged as part of the 2018-2021 Strategy Plan, including:


Reach More Girls


Volunteer Engagement, Training, and Support


Program Delivery


Mission and Brand Relevance


Organizational Effectiveness



Additionally, three key outcomes also emerged:

In a spirit of collaboration and excellence, focused on the delivery of our mission, the impact of our Strategic Plan will be to increase membership by reaching more girls, increase retention by consistently delivering our mission and brand promise to girls everywhere, and increase awareness by equating the value of our program with leadership development for girls.

We invite all our members to review our 2018-2021 Strategic Plan Roadmap and to submit questions, comments, and feedback to our Strategy Alignment team.  We look forward to working together to achieve our strategic outcomes as we help build girls of courage, confidence, and character who make the world a better place. 

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