In December 2013, Girl Scouts – NC Coastal Pines completed the first three Strategic Learning phases and will soon begin the final phase, execution. This process, recommended by Girl Scouts USA, is volunteer-driven and aimed at creating and implementing a breakthrough strategy for our council that aligns with the vision, mission, and strategic direction of The Movement.
Phase 1: Learn
During the first phase, five teams comprised of girls, board members, volunteers and staff met to better understand our Council’s current landscape of the markets we serve. Each team took a deep dive into one of five specific areas to better understand what the organization is presently facing to help us prepare and compete in the future. These teams examined competitors, stakeholders, customers (girls), sector trends and our own realities through research, surveys, analysis of internal and external reports and focus groups.
Phase 2: Focus
All five teams then gathered at Mount Olive College to share and present their insights. During the course of the weekend, several conclusions and recommendations were listed and ranked. The outcome of this process was the Council’s key priorities which are the focus areas of our three-year action plan.
The key priorities are:
- Volunteer Support and Structure
- Development of Classic/Traditional Troops with an emphasis on K-5
- Recruiting alumnae and strengthening the bond to Girl Scouting
- Underserved areas/growth potential
- Diversification of funding
The winning proposition that the Strategic Learning Team defined for our three year plan is:
“Girl Scouts – North Carolina Coastal Pines is the premier, sustainable organization for girls that inspires and empowers them to reach their potential through fun, memorable and unique experiences.”
Phase 3: Align
The Strategic Learning team reconvened on October 26th to work through the “how to’s” of the key priorities. It was critical in understanding what items needed to be incorporated into the action plans from the volunteers’ perspectives. On October 29th, the Council staff gathered at Camp Mary Atkinson and began to brainstorm several different action steps addressing the key priorities which will be incorporated into the three-year action plan that will help us and achieve our winning proposition.
Several action plans have been formulated and will be presented to the Council Board of Directors on January 22nd for their approval. Also, an in-depth report will be provided to membership at the Annual Meeting to be held in Greenville, NC on March 8th.
Email the Strategic Learning Team with questions!