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Girl Scouts unveils new PSA and Anthem on Giving Tuesday


Girl Scouts – North Carolina Coastal Pines, today on Giving Tuesday, revealed the new Girl Scout PSA – “I’m Prepared.” The PSA brings to life Girl Scouts’ new brand platform, which celebrates every girl’s inner G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader). Applauding girls who never give up, who try new things, and who make their ideas a reality, the PSA is a visual representation of how Girl Scouts prepares every G.I.R.L. to practice leadership like a Girl Scout––uniquely encouraging girls to cultivate grit, problem-solving, risk-taking, and leading with empathy. The organization offers amazing experiences and opportunities for girls all over the country to build essential skills and take the lead like a Girl Scout and is proof of the importance of investing in girls who make a difference in the world during this holiday giving season and beyond.

The PSA is set to Girl Scouts’ new powerful pop anthem, “Watch Me Shine,” co-written by songwriters Liz Rose and Emily Shackelton, and performed by Shackelton with Girl Scouts singing backup vocals. The song exemplifies how Girl Scouts empowers girls to find the strength and confidence they need to take the lead every day and to create impactful change in themselves and in their communities. Both songwriters, as Girl Scout alumnae, are go-getters and risk-takers themselves: Rose is a two-time Grammy Award winner who has collaborated with well-known female artists like Taylor Swift, Miranda Lambert, and Jewel; Shackelton’s songs have been featured on TV shows like American Idol and Nashville. Visit GirlScouts.org to listen to and download “Watch Me Shine.”

The PSA and anthem unveiling coincides with Giving Tuesday, a global day of giving that harnesses the collective power of individuals, communities, and organizations to encourage philanthropy and to celebrate generosity worldwide. Girl Scouts – North Carolina Coastal Pines’ Giving Tuesday campaign, Invest in Girls. Change the World., underscores how girls’ vision and leadership can have far-reaching effects within their respective communities and beyond—and how there has never been a more important time to invest in girls and their future. Donations will go directly towards supporting girls in central and eastern North Carolina to ensure the organization continues to provide transformative, impactful, girl-led programming, combining STEM, the outdoors, life skills, entrepreneurship, leadership, and civic engagement.

“We believe that when girls succeed, so does society,” said Lisa Jones, chief executive officer, Girl Scouts – North Carolina Coastal Pines. “As our PSA demonstrates, Girl Scouts are doing amazing things in their communities each and every day. When we invest in girls, both on Giving Tuesday and everyday, we are helping build girls into bold, courageous, thoughtful, and empathetic leaders who make the world a better place.”

Studies consistently demonstrate that one of the most effective ways to boost a nation’s economic output, enhance productivity, and improve the overall vibrancy of society is to invest in the leadership capabilities of girls and women. Further, throughout the last century, Girl Scouts has helped generations of girls begin and sustain their own leadership journeys. Whether harvesting community gardens for food banks, initiating programs to combat bullying in schools, cleaning local streams for future generations, or using their STEM skills to assist those with disabilities, Girl Scouts activate their inner G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)and make a demonstrable difference in the world. And a girl who earns her Girl Scout Gold Award—the highest honor in Girl Scouts, the centennial of which is this year, 2016—dedicates at least 80 hours to a project that has a lasting and sustainable impact in her area. Thousands of girls earn their Gold Award each year, spending, collectively, nearly half a million hours engaged annually in Take Action projects that enhance the lives of people in their communities and beyond.

“Our new PSA showcases what it means to practice fearless leadership like a Girl Scout and is an amazing reflection of the resilience our members exemplify on a daily basis,” said Sylvia Acevedo, interim CEO of Girl Scouts of the USA. “Girl Scouts is more than just cookies, camping, and crafts—our organization provides girls the skills to lead and to be the change-makers our society needs. Because we recognize that when you invest in girls, they change the world.”

Through Girl Scouts – North Carolina Coastal Pines’ Giving Tuesday campaign, the council is bringing people together to invest in the future of girls—giving everyone the opportunity to invest in girls’ leadership potential for the advancement of our world. Donations stay within the council and go towards girl programs, leadership opportunities, and allowing girls to explore their interests and pursue their passions. Donate today at http://gsnccp.org/InvestinGirlsChangetheWorld. To sign your daughter up for Girl Scouts, visit www.girlscouts.org/join.